Hi! I’m Katelyn Haas, a social media manger/editor living and working in Chicago. I build up platform strategy where there is none, with a track record of growing audiences on Instagram, YouTube Shorts and TikTok from near scratch.
I’ve worked in print, social/digital-first and broadcast newsrooms, cultivating my combined interests in short-form video production, writing, editing and audience strategy.
My work can be seen at the Chicago Sun-Times, PBS, WJZ, CBS News’ O&O affiliate, WUSA9, a TEGNA-owned CBS station, Moment Magazine and more.
Check out my work below!
Recent Work
I created a compact style guide and template library for text-overlay social posts on Instagram. It includes carousel and single-post templates for breaking news, explainers, and community profiles. Designed for editors and freelancers to keep brand consistency, speed up production, and improve audience clarity. I have linked Instagram specifically here.